NIKE
NIKE
Project Overview
The "Play Your Heart Out" campaign is a basketball-themed marketing initiative designed to promote Nike's basketball products and engage basketball enthusiasts globally. The campaign aimed to inspire and motivate basketball players at all levels to push their limits and give their best on the court while showcasing Nike's latest basketball products.
Objectives
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To increase Nike's brand awareness and product visibility among basketball enthusiasts worldwide.
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To inspire and motivate basketball players to play with passion, dedication, and heart.
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To showcase Nike's latest basketball products and technologies.
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To create a social media buzz and engage with basketball communities across various digital platforms.
Results
The "Play Your Heart Out" campaign generated significant buzz and engagement across various social media platforms. The campaign received over 10 million views on the launch video and over 1 million social media mentions. The challenges and influencer partnerships resulted in over 500,000 user-generated content submissions, which helped increase Nike's brand awareness and product visibility. The product launches also saw a significant increase in sales, with the latest basketball shoes becoming the top-selling products in Nike's basketball category.
